“MINARA” from AVOD wins ‘Oman’s Most Trusted Brand Awards 2021’

MUSCAT: As a testament to its ever-growing popularity and trustworthiness, Areej Vegetable Oils & Derivatives (AVOD) has won ‘Oman’s Most Trusted Brand Award 2021’ in Food Products category for the 4th consecutive time, and this time for its flagship brand “Minara”.

Under auspices of His Execellency Dr Mohammed bin Hamad Al Rumhy, Minister of Energy & Minerals as the Guest of Honour, the ceremony was held at the Al Bustan Palace, and attended by their Highnesses, Excellencies and Senior Officials from 45 winning companies along with Oman’s who’s who of the corporate and Media sector.

Oman’s Most Trusted Brand Awards is a validation of the public trust in a brand and every year this prestigious award is presented to the most trusted brands in the country based on what the consumers perceive about the brands they trust the most.

Commenting on the continuous winning record, Eng. Salem bin Nasser Al Bortmany, CEO – Areej Vegetable Oils & Derivatives, said: “To emerge victorious every year continuously for four years in a row for our brands is a huge honour for us and this reflects the impeccable Quality, indomitable Trust and the position that our brands hold in the hearts and minds of the customers and consumers. Minara, our flagship brand has been voted Oman’s Most Trusted Brand for 2021 and it has acquired the Superbrands status along with three of our other brands Sohar, Areej and Khafeef for four years in a row in the past.

He added, “Over years, AVOD has established a reputation for reliability and trustworthiness by providing customers with products that follow the ‘Eat Right, Live Well’ theme to help people live longer, healthier, and better lives.

“Accolades such as this continue to serve as an impetus for us to strive to become the most trusted brand for many more years to come.”

Furthermore, he added that “brand extensions for MINARA include other premium oils, with the highest quality such Olive oil, Corn oil and Canola oil under MINARA brand, and they have been widely gaining consumers’ trust.

AVOD, a heritage company, has the distinction of being one of the oldest organisations that specialized in refining, processing, packaging and distribution of high-quality Trans Fat Free Cooking oils, Non-Hydrogenated Margarines, Vegetable Ghee, Fats and Mayonnaise.

The Modern Hygienic Plant is upgraded constantly with state-of-the-art technology thus allowing AVOD to meet international standards and offer only top-quality products to their wide customer base in Oman, the region, and the world markets.

Not only are all AVOD Ghee and Margarine products non-hydrogenated and go through a heart-friendly process called interesterification, but also it is the first company in Oman to fortify and enrich its top quality cooking oils with vitamins A & D, making all its products, the perfect balance of health and quality.

Salem Al Bortmany says, “AVOD has a well-earned reputation for having the best practices in the industry, setting it a class apart from its competition. It consistently endeavours to serve its national and international customers with higher standards and provide quality products that reflect its core values of integrity and balance.”

Today, AVOD has established itself not only as a heritage brand but also as a market leader in delivering high quality and innovative products. The Company's leading brands Minara, Areej, Sohar, Khafeef (lightest frying oil in Oman) Jabal Akhdar and Muscat Margarine are trusted names in every Omani home. For more information visit www.avod.om

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